Comparison
Two ways to sell. See the real bill for both.
For your own store you compare against Shopify + apps. For the marketplace, against the players in your country. In both, etrovvo already comes with intelligence inside.
etrovvo vs Shopify + apps
On Shopify, every AI feature is a separate paid app — and nobody has The Brain. On etrovvo it’s all native and talks to itself.
| What you need | On Shopify | |
|---|---|---|
| Store platform | Shopify Basic$39 | Included |
| AI pricing | Prisync / Intelligems$99 | AI Pricing (Autopilot) |
| AI inventory | Inventory Planner$99 | AI Inventory |
| AI support chat | Tidio / Gorgias$50 | AI Chat |
| Email · loyalty · campaigns | Klaviyo + Smile.io$90 | EzEngage |
| Unified AI brain | doesn’t exist | The Brainonly on etrovvo |
| Fee per sale | 2.9% + $0.30 | 0% on your store |
| Total per month | ≈ $377/mo | $179/moThe Legend plan |
Real market apps and prices for equivalent features (Jun 2026), for illustration only. Your bill may vary.
etrovvo Marketplace vs the marketplaces in your country
On marketplaces, the more you sell the more they keep — and the customer is theirs. On the etrovvo marketplace the commission is lower and drops with your plan.
- Etsy6.5% + 3%+ $0.20 listing + ads
- eBay~13%final value fee
- Amazon8–15%+ monthly fee
Marketplace5–12%drops with your plan (5% on The Legend)
Players shown for the US — the fee varies by category.
On every $10,000 in sales, a marketplace can take over $1,300. On etrovvo, from $500 — and you bring the customer to your store, where the fee is 0%.
Public fees per player (Jun 2026); they vary by category and plan. The payment-processing fee (~1.5%–3.5%) is separate and charged by any platform.
On either path, you get what no one else delivers.
The Brain — exclusive
No Shopify app or marketplace has an AI brain that unifies pricing, inventory and sales. Only etrovvo.
You own the customer
On your own store you own 100% of the data. On a traditional marketplace, you don’t.
No app stacking
Pricing, inventory, support and engagement are native — less cost, less integration.
Built for LATAM
Local payment methods, carriers and support in your language. Born here.
The dinosaur era won’t leave on its own. You decide when to walk away from it.