Add your first product

This is your home base: the products you already have, plus the button to create new ones. A good place to start.

1. 1In the dashboard, go to Products — you'll see your product list (a table on desktop, cards on mobile).
2. 2If you run more than one store, check the Active store selector: the new product is added to the selected store.
3. 3In the top right, click Add product.
4. 4If you see Limit reached — upgrade instead of the button, you've hit your plan's cap (10 on the free plan); upgrading unlocks more.

💡 With no store selected, the screen asks you to pick an organization before you can continue.

The Name is the only truly required field here — everything else is optional and can wait.

1. 1Under Basic information, type the product Name (required).
2. 2Optionally add SKU (free text, not auto-generated), Color, and Brand.
3. 3Don't look for a URL field: the product address is auto-created from the name (and color) when you save.
4. 4Each color is its own product — in edit mode there's a Duplicate for new color button to clone one.

💡 Color is picked from a ready-made dropdown; Brand is free text.

Status decides whether the product goes live right away. A new product defaults to Active, so a straight Create publishes it immediately.

1. 1Under Status, keep Active to publish now, or switch to Draft to stage it privately (Archived also exists).
2. 2Under Sale modality, choose the Fulfillment type: In stock — ready to ship, Made to order — built after purchase, or Digital — online delivery.
3. 3If it's made-to-measure, turn on the Customizable product switch.
4. 4Note: made-to-order, digital, and customizable all make the order non-cancellable and non-returnable.

💡 Want to prep it quietly? Switch Status to Draft before you save.

At least one photo and the full description are required — they're what convinces a shopper to buy.

1. 1Under Product images, upload at least one photo (first image = cover; up to 6 images, 4 MB each).
2. 2With no photo, Create is blocked with Add at least one photo — this check is separate from the other fields.
3. 3Under Description, write the Full description (required, up to 2000 characters).
4. 4Want a hand? Use Generate with AI (from your notes) — capped at 3 generations per product.

Etrovvo asks for more than most: Sale price, Cost, and Stock quantity are all required — and Cost is the one that surprises vendors.

1. 1Under Pricing & stock, fill in Sale price, Cost, and Stock quantity (all required; Compare-at price and Barcode are optional).
2. 2Under Shipping details — box size, enter Weight, Length, Width, and Height (required for physical products).
3. 3Leaving Cost blank blocks Create with Cost required — fill it in even if it's an estimate.
4. 4If you turn on Variants, stock becomes read-only and equals the sum of your variant rows.

💡 A Digital product has no stock (forced to 0, no tracking) and no shipping size — those fields become a note; if it's digital, set up delivery under Upload file or Link / key.

The remaining sections are optional — you can save without them and come back later. Clicking Create validates everything at once.

1. 1Optionally fill in Specifications, Variants, Categories, and Supplier (none are required).
2. 2If you turn Variants on, add at least one row, or you'll see Add at least one variant or disable variants.
3. 3Click Create product: Etrovvo validates the fields and the photo, builds the URL and SEO data, and saves.
4. 4Success? You'll see Product created and return to the list — it only shows on your store if Status is Active.

💡 As soon as you type the Name, Etrovvo auto-saves a draft (Saving draft… / Draft saved automatically); Create promotes that same draft — it doesn't make a duplicate.